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L-o-n-g domain names
are search engine
and customer friendly.
It is now possible to register l-o-n-g
domain names -
up to 63 characters.
The
22-character maximum, in effect since the creation of the Internet,
is a thing
of the past. As a result, exciting new opportunities have been
created for those
doing business on the Web.
If you are doing business on
the web...
Domain names containing search
"keywords"
can boost search engine rankings.
When it comes to search engines... longer is
better.
Long names can hold more keywords (the terms people search
for)
and many search engines give preference to keyword-rich names.
'Embedded
keywords' is one of several factors
considered by search
engines in determining rank, and one of the easiest factors
to improve.
In today's competitive environment, search
engine rankings
can make or break a web site.
If you are a
florist, a name like discount-flowers-red-roses-tulips-carnations.com
can boost your rankings for searches like 'discount
flowers' or 'red roses'
If
you sell electronics, you might want… tv-stereos-videogames-telephones.com
If
it's real estate…southern-california-real-estate.com
Long domain names have other
advantages.
You can reserve your full business
name instead of a clipped or distorted version.
consolidated-office-furniture-and-equipment
instead of consolofficefurnequip.com
You can select a 'prestige' name for use on
business cards
and brochures...
original-philadelphia-cheesesteak.com
instead of
origphilacheesesteak.com
You can identify or highlight important sales
practices...
the-no-money-down-furniture-store.com
family-pharmacy-open-all-night.com
Added bonus: A fresh start at Yahoo. Most
Internet directories, including Yahoo, list sites alphabetically. If you're in a
competitive field and your company name is "alphabetically
challenged", then your site is probably listed well down in the pack - where nobody can find it. Now you can do something about it. You can reserve a
long name starting with 'a' 'b' or 'c' that would put you at the top.
Low cost, great potential benefit. A
handful of good names can drive more traffic to your site than traditional
banner or print advertising - at a fraction of their cost.
More than 20,000 domain names are being
registered every
day.
That's 15 domain names every minute. So
whether you are looking to boost your search engine rankings or enhance your
business identity... the right time is now.
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